Philips' new ad campaign pushes the envelope
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Tired of the old, humdrum advertising
campaigns? Philips' Internet campaign for its new shaver, the Bodygroom, has
spread across the Web like wildfire. It's a perfect example of viral campaigns
at their best. A brilliant, interactive Web site allows visitors to learn about the product through innovative, quirky and downright hillarious activities. Menu options include tips on where to shave, a music video, and the unforgettable explanation of the "optical inch." Find out more |
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