Results 1 to 4 of 4
  1. #1
    Platinum Lounger
    Join Date
    Dec 2000
    Location
    Queanbeyan, New South Wales, Australia
    Posts
    3,730
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Optimising Google searches

    I have two websites for my Subway store- http://www.subwaybelconnen.com.au and http://www.belconnen-subs.com.au.

    The reason for this- after I'd set up the first site, I found that Subway don't like "Subway" to be used in URLs, even by licensed franchisees.

    So I set up the second site, copied everything over, hoping that I could quickly retire subwaybelconnen.

    But that doesn't work.

    It may be because the first site was initially set up with straight html, and then slowly converted to ASP - so that, when I change for instance the navigation, I only have to do it in one place for all the pages on the site to get the change. And also to add new pages with a minimum of code.

    A Google on "Subway Belconnen" still gives the old site the number 1 ranking. The new site not only has the lower ranking- it also has wording which I don't want. And it does does not point to my home page.

    How can I change that please?

    I've also set up another site- http://canberrasubs.com.au/ which has been set up solely so that anyone searching on Subway and the local Subway store location can find basic information. It's been set up with the same asp architecture (because I was comfortable with that, and it worked for me). But, agian, searches for "subway belconnen" or "subway woden" do not get good rankings. They used to get much better rankings.

    Again- does somebody have something to offer please?
    Subway Belconnen- home of the Signboard to make you smile. Get (almost) daily updates- follow SubwayBelconnen on Twitter.

  2. #2
    Platinum Lounger
    Join Date
    Feb 2002
    Location
    A Magic Forest in Deepest, Darkest Kent
    Posts
    5,681
    Thanks
    0
    Thanked 1 Time in 1 Post

    Re: Optimising Google searches

    Hi Geoff

    The first thing you may want to try is get your meta data inside your head tags in the new site, there is a misplaced </head> tag <img src=/S/evilgrin.gif border=0 alt=evilgrin width=15 height=15>

    You may then want to put a redirect in the meta tags of the old site to the new site which pushes all the traffic thay way <img src=/S/evilgrin.gif border=0 alt=evilgrin width=15 height=15> <img src=/S/evilgrin.gif border=0 alt=evilgrin width=15 height=15>
    Jerry

  3. #3
    Super Moderator jscher2000's Avatar
    Join Date
    Feb 2001
    Location
    Silicon Valley, USA
    Posts
    23,112
    Thanks
    5
    Thanked 93 Times in 89 Posts

    Re: Optimising Google searches

    Old site: I think having the "extra" use in the domain will always make your old URL #1. While it's easy to get that site de-listed by adding a tag to your page, that might be premature if you don't have a firm deadline from corporate.

    New site: Google's ranking techniques are mysterious and ill documented -- otherwise there wouldn't be a million dollar business of trying to improve your ranking. <img src=/S/smile.gif border=0 alt=smile width=15 height=15> Here's the public position: How can I improve my site's ranking? @ Google Answers.

    One thing I look for is heading tags (<h1>, <h2>), which I think Google uses to make judgments about the content and relevance to queries. I didn't see any in the home page. Don't forget that you can style a heading tag any way you like, so awkward default appearance is no reason not to use them.

  4. #4
    Platinum Lounger
    Join Date
    Dec 2000
    Location
    Queanbeyan, New South Wales, Australia
    Posts
    3,730
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: Optimising Google searches

    Thanks Jezza and Jefferson.

    I've made changes as you've suggested, and hopefully they will eventually filter up to Google.

    I didn't want to redirect to the new site until its ranking improved a little.

    But I've just realised that one of the things which does not give me the optimal result is that the Google result for the old store points to the home page, whereas on the new site it points to the catering page. I've gone through the links from Jefferson's page, and have found some information about submitting site maps to Google, and I have now just submitted a rudimentary map- hopefully with some good results.

    I found today that the Subway Canberra site gives variable results- for a search like "Subway Phillip" it returns that store at the top of the list, but "Subway Woden" gives that store on page two of the results. As a result of information on the link Jefferson provided, I put in links on my store's page to all the individual Subway stores.

    Thanks for the help!
    Subway Belconnen- home of the Signboard to make you smile. Get (almost) daily updates- follow SubwayBelconnen on Twitter.

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •