Stupid Geek Tricks: Secret Items on the Windows 7 Send To Menu - How-To Geek shows a method to display additional items in the send to menu. It also shows how to easily add items to the send to menu.

"If you want any of those to show up normally without holding down the Shift key, you can create shortcuts in the Send To folder. Just type the following into the location bar:
And then drag shortcuts to your preferred folders into this folder."