What OEMs desperately need to learn from Microsoft's Surface

[Medico]

ZDNet's take on what OEM tablet manufacturer's have to learn to compete with MS Surface. An interesting read.

[CLiNT]

Decent article, and true too for the most part.

Pop quiz: Name a drop-dead gorgeous Windows 7 PC. You probably can’t. If you do think of one, you probably have a list of caveats for it.

It will most likely be the one you've built yourself.

[Doc Brown]

Thanks for the link Ted. This whole thing reminds be a bit of what GM was facing not too long ago. Fighting a losing battle with mediocre offerings in a saturated market. It took a bankruptcy, a change of management, and a recognition that mediocre doesn't cut it anymore, to get them back in the game. This is similar in that while MS isn't in danger of bankruptcy, their OEMs are their wost enemy. Apple is on top of the tablet market because their product is slicker than snot. If all we're going to see is copy cat offerings with nothing special about them, MS will most certainly be the loser. they've recognized that they have to set their own standard and push the OEMs into following it.

[Medico]

I agree. The looks of the Surface is top notch from what I've read. This is going to force others to do what they can to improve their offerings in order to compete. If nothing more this should give us much better options when Win 8 is released and shortly thereafter.