A Windows veteran looks at Win8 Consumer Preview


Woody leonhard
By Woody Leonhard

If you download and install Windows 8 Consumer Preview, released late last week, I can almost guarantee that you won’t like it.

I know only a handful of experienced Windows users (who don’t work for or with Microsoft) who say they like Windows 8. But it’s the future, eh?

Microsoft is not building Windows 8 for the garden-variety Windows expert. You and I aren’t being ignored, exactly, but we’re not at the top of the Win8 food chain. As perplexing as it might sound, aiming Windows 8 at a different demographic is probably a good decision. But it still might lead to Windows’ demise.

There’s a good reason why Microsoft is cutting us old salts loose. Money. We aren’t generating enough revenue, and the future looks grim indeed. Microsoft made its basic decisions about moving to a touch-centric world three years ago. That’s before the first iPad was released. Since then, the market has proven Steve Sinofsky right: Microsoft’s traditional PC market has sunk into a funk, and mountains of iPhones, iPads, and MacBooks are rising in its place.

Sales of PCs in the U.S. fell steeply in the fourth quarter last year, compared to one year before. In the U.S., Windows mostly comes preinstalled on new PCs, so any decline in hardware sales is a hit on Microsoft’s revenues, too. PC sales in China soared, but as I reported in a June 2011 AskWoody.com post, only five percent or so of new PCs in China ship with Windows. Bottom line: Windows revenue dropped, and it’s likely to drop again — and again.

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All Windows Secrets articles posted on 2012-03-08:

Woody Leonhard

About Woody Leonhard

Woody Leonhard is a Windows Secrets senior editor and a senior contributing editor at InfoWorld. His latest book, the comprehensive 1,080-page Windows 8 All-In-One For Dummies, delves into all the Win8 nooks and crannies. His many writings tell it like it is — whether Microsoft likes it or not.