Possessed by a supernatural … vacuum?

Supernatural vacuum By Tracey Capen

It’s the fear of every TV-show producer — a product commercial that proves more creative and more interesting than the show it’s intended to support. Think of the many VW Beetle commercials of the past. (Look ’em up on YouTube if you’re too young to have seen them.)

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Typically, one would have a hard time imagining a commercial that combines a vacuum cleaner and a classic horror movie such as The Exorcist, but one clever ad-maker pulls it off to great applause. Play the video

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All Windows Secrets articles posted on 2011-07-21:

Tracey Capen

About Tracey Capen

Editor in chief Tracey Capen was the executive editor of reviews at PC World magazine for 10 years, from 1995 to 2005. He was InfoWorld's managing editor of reviews from 1993 to 1995 and worked in the magazine's test center and as networking editor from 1989 to 1992. Between his stints at InfoWorld, he was senior labs editor at Corporate Computing magazine.