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  1. #1
    3 Star Lounger
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    Dec 2009
    Thanked 38 Times in 29 Posts

    Can you make it work less well?

    An interesting little story about Google from last year's Y Combinator Startup School:

    "When Google launched in 1998, they were very late to the search engine industry. At the time, search was dominated by large portals like Yahoo, which thought of search as a loss leader. Yahoo’s real business was, and continues to be, a portal and putting display ads everywhere. Stickiness was considered the key to business success back then – how to make people spend more time on your site. Google had the opposite strategy – its technology was so incredibly good at showing search results that people would immediately leave the website. Google tried to sell their technology for a million dollars to any of the big portals. The CEO of one of those large portals tried it and said: 'This works too well. People are going to leave my site. Can you make it work less well?' Google had amazing technology, which was considered a very contrarian business idea. No one had any idea how they would make money at the time."

  2. #2
    Super Moderator BATcher's Avatar
    Join Date
    Feb 2008
    A cultural area in SW England
    Thanked 212 Times in 189 Posts
    Quote Originally Posted by cloudsandskye View Post
    No one had any idea how they [Google] would make money at the time."
    Surely this applies also to Facebook, Twitter and WhatsApp?

    Mission: identify what we do best and find more ways of doing less of it better

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