Microsoft did a very controversial thing when they released Windows 10.
In several spots in the operating system, by default, they are providing tips and suggestions to users as they navigate around Windows 10.
When these items first appeared many labelled them as advertisements on Windows and felt that their OS should not be a vehicle for ads. Others viewed them as tools of discovery for apps and system capabilities in the flagship OS.
Whether you agree with Microsoft’s use of the OS in this matter or not, like many other areas of the operating system, you can customize these settings and opt-out of this information being presented on your system.
Caevat: Many of us who have been using Windows 10 since it was released are very familiar with the OS, its capabilities, and many of the apps that are available in the Microsoft Store. However, if you provide family tech support for someone who is likely not as familiar with the OS as you are, I recommend you consider leaving these discovery tools active. This will allow these users to possibly discover something they didn’t know previously and benefit from that method of discovery.